Portfolio

Quick Bio Cynthia is an accomplished ecommerce and digital-first professional experienced in various consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She currently manages RB’s… Continue reading Portfolio

How we raise the future

When SARS broke in 2003, I remember being scared. As a child, I saw flashes of nurses in hazmat suits and climbing death tolls on the telly but life carried on relatively normally. It remains a blip in my memory. 17 years later, we’re dealing with another coronavirus but processing, reacting and handling it in… Continue reading How we raise the future