If you’ve been in Thailand and toured its popular landmarks, it’s most likely you have passed by a store packed with Thais and tourists alike buying bags and bags of…well, bags. Crowded stores filled with unmistakable colorful patterns distinguish NaRaYa from other locally produced labels and its popularity among Chinese, Japanese and South Korean tourists speaks volumes.… Continue reading One of Thailand’s Most Iconic Brands Shifts to Digital After 30 Years Offline
As Thailand, Singapore, and Indonesia flood with competition, many eyes are turning to a neighbour with equal potential. Constraints within Vietnam’s underdeveloped infrastructure are not well documented, but that hasn’t stopped the country from continued economic developments and growth in digital. Raphael Wilhelm and his co-founder Vanessa Santamaria launched SoNice, a new entry to Vietnam’s… Continue reading Are Vietnam’s Challenges Worth it for Digital Startups?
Role: Client Account Manager, Content Creation, Marketing Understand client [Akamai Tech] goals and create a suitable media plan to collect leads Draft and polish the white paper to be distributed online Approve marketing campaign on social channels and drive traffic to custom made landing page Collect leads and filter into different categories` Completed within a short… Continue reading Client Project: Akamai Tech White Paper
aCommerce is Southeast Asia's leading ecommerce enabler and e-distributor for the world's top brands (L'Oreal, Nestle, Adidas, Samsung, etc.). Role: Director of B2B Marketing, Regional (TH, ID, SG, PH) Corporate website (in four languages) Community channels: Facebook, LinkedIn, Twitter B2B Marketing efforts (CRM, industry events/workshops, recruitment efforts, etc.)
The Executive Marketing Masterclass was held in partnership with Google Indonesia. The event was attended by 70 marketing managers from companies such as MatahariMall, L'Oreal, Samsung, DKSH, etc. Role: Content Curator Develop the half-day Masterclass with lecturers from aCommerce, MatahariMall, Google Indonesia, etc. Watch it in action below: https://www.youtube.com/watch?v=klPNKRvGW2E