Quick Bio

Cynthia is an accomplished ecommerce and digital-first professional experienced in various consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She currently manages RB’s online business in Singapore and a multi-functional team to deliver growth for a wide portfolio of brands such as Enfagrow A+, Dettol and Durex on top e-marketplaces.

Content Marketing & Thought Leadership

Client: ExxonMobil Indonesia Market Research
Client: Australian Chamber of Commerce White Paper [PDF]
Client: Criteo Demand Generation [Article]
Client: Akamai Tech White Paper & Customer Acquisition [Download PDF below]

Articles: Tech in Asia [Article #1, Article #2], ecommerceIQ


Client: SASIN School of Business, Leadership Ecommerce Accelerator Program (LEAP 2017)
Client: Retail Reset Masterclass (May 2021)
Client: Retail Executive Summit Asia (April 2021)

Akamai Tech




Criteo Interview

Google Brand Masterclass in the Philippines

DBS Ecommerce Workshop in Singapore

LEAP Effective Communications Lecture in Thailand

Interview with eatigo CEO in Thailand

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