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So, what are the cool kids up to these days? Well, Deloitte reports 76% of them are starting to call out BS on businesses. 

This shouldn’t come as a surprise as history tends to repeat itself and society moves in a cycle of four generations:
1. First generation: makes a radical break with the past to establish new rules creating chaos
2. Second generation: craves order to stabilize the world
3. Third generation: far removed from the founders of the revolution, coastin’ a comfortable life 
4. Fourth generation: feels society is simply lost (hello)

What’s next? Gen Z’s revolt. 

Revolt against how companies treat social responsibility as a footnote, how VCs remain a boy’s club, how establishments look at diversity as a tick-box and how government bodies somehow forgot to regulate. If you don’t stand for something, you stand to lose. 

CAOSE is a new platform that discusses these issues and others young people care about – societal progress, the environment, and impactful work – and what it all means for businesses of today and tomorrow.  

If you thought the fuss around plastic straws was bad, stay tuned for what this generation is going to do next. Sign up for my monthly newsletter at caose.substack.com.